C’mon Disneyland Paris, “real time news” – 3 days? Really?

That’s a pretty epic demonstration of trying to hang out with the web’s cool kids but just not getting it. Getting the technology is only 10% understanding social media. Just like the old days, it requires engaging, relevant and up-to-date content.

The site also advertises that you can follow the characters on Facebook. I checked that out, the characters seem to have joined late in February and there’s been not a peep since. The added dimension of social media is engaging with your audience – creating an online presence is the beginning, not the end.

And don’t even get me started on the fact this this website blasts on music on first load.