What is the real cost of a social networking effort? (or, Twitter can be risky business)

Often people ask me about the ROI on investing in social networking services. My answer tends to be twofold – cost and risk. In currency terms, the cost of participating on existing platforms is negligible and more sophisticated offerings (e.g. your own Facebook app or your own user generated content site) might cost a few ...

Why Google Wave will conquer the enterprise 1

The recent Google Wave announcement has caused considerable interest amongst us online social media geeks. There’s a lot published about what it is and how brilliant it will be so I’ll avoid that here. Instead, I’ll just make one observation: Google Wave can be privately hosted. That’s quite important. I work for a consulting firm ...

What's Twitter good for?

Recently I’ve spent a fair amount of time talking to colleagues about Twitter and why it’s useful. We’ve been discussing whether Twitter is useful either for ourselves (a medium sized consulting firm) or for any of our clients. In order to dehype the conversation, I’ve been trying to distill my thinking around what can be ...

Statwistics

This morning I got to thinking about how you measure the depth of engagement in your social network. My big idea was going to be Xobni style analytics looking at twitter activity but it seemed too obvious, surely someone was doing this already? A bit of googling around and I discovered these two sites… http://tweetstats.com/status/davereinhardt ...

Poll (LinkedIn): Does your company have a social network policy?

I’ve been talking to colleagues in various parts of the firm about social networking. We’re trying to work out what’s the best approach to take both for ourselves and in the advice we provide to our clients. With this in mind, I setup a little poll on LinkedIn asking the question Does your company have ...

Online timeline

There are numerous aggregators around, each of which has a different take on aggregating. Most commonly there’s the business card idea (retaggr) and recently I’ve been playing with Geekchart which shows activities as a piechart. Today’s big idea is a social network aggregator where activities are displayed on a timeline. Users should be able to ...
Facebook Like Button for Dummies