What is the real cost of a social networking effort? (or, Twitter can be risky business)

Often people ask me about the ROI on investing in social networking services. My answer tends to be twofold – cost and risk. In currency terms, the cost of participating on existing platforms is negligible and more sophisticated offerings (e.g. your own Facebook app or your own user generated content site) might cost a few ...

Global identity

My current client is a global manufacturer and we had some colleagues from from one of their European offices today. During the course of the day we (consultants) had to escort them (employees) around their own offices because they don’t have local passes. My company, a (much) smaller but still spread out organisation has managed ...
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