There have been a number of Google announcements in the past few weeks of interest:
- Chrome OS has been announced
- Google Apps has been taken out of beta
- Google Docs has been taken out of beta
- Gmail has been been taken out of beta
- Gmail labels has been enhanced to make it more intuitive for people used to using folders
- Google apps standard (free edition) has been ‘downplayed’
That’s all in the last week or so. If we look back to the past few months, there are a few other things that are interesting:
- Google announced an online collaboration platform, Google Wave (May 2009)
- Google is resurrecting efforts on Google Voice (March 2009)
- Google launched Chrome, a browser (December 2008)
Individually, each of these things is interesting and has generated a lot of online column space. Collectively, it leads to me think that there’s moves afoot in Mountain View to consolidate online services into a saleable bundle.
I would suspect that for most people the collective offering of Google Apps and Google Mail bundled on top of a Google OS and a Google browser would meet most, if not all, of their day-to-day needs. Perhaps Google think that millions and millions of small business don’t need the extent of MS’s Exchange and Office platforms and there’s a market to sell a bundled, largely online, end-to-end package?
In these troubled times everyone should be sweating their assets.
— oo —
Updated 17/07 with some extra links
The evidence seems to be mounting.
- MS announce that Office 2010 will have a web component
- Google announce a UI overhaul to Google Web apps